Tissue and hygiene continues to develop, although sales in most categories are limited to affluent urban-dwellers. In rural areas, most prefer traditional options, with sales limited to the most basic…
In 2022, tissues and hygiene continues to register growth however, the category is being impacted by inflation which is seeing lower-income consumers trade down to lower-priced products. Nonetheless, …
Tissue and hygiene witnessed strong value growth in 2022 driven by a sharp increase in product prices, as input costs and inflation rose. With household budgets under pressure from the rising cost of …
In 2022 tissue and hygiene products are experiencing growth in value sales due to inflation, further supported by population growth, rising income levels, and urbanisation. However, category performan…
Beauty and personal care in Uganda is hampered by low incomes and poor rural distribution. However, rising incomes in urban areas and widening distribution were encouraging sales of certain categories…
Tanzania, one of the world’s poorest nations, has a predominantly rural population and a young median age. The beauty and personal care market is underdeveloped due to financial constraints with deman…
Beauty and personal care products are common household items among Ethiopian families. Bath and shower, and hair care products are the leading categories and these products are widely available, with …
As the Kenyan economy relaxed back into a more normal routine in 2021, consumers increased expenditure on beauty and personal care. Current value growth picked up in 2021 fuelled by Kenya’s rising mid…
East Africa Baby Diaper Market – Scope of Report The analyst’s recent report on the East Africa baby diaper market, with the help of a comprehensive outlook, provides readers with an assessment of th…
This IDC Market Perspective gathers ideas and recommendations from analysts and market players to assist vendors and distributors in developing their sales and marketing incentive strategies and growi…
Modified Polypropylene Market Size, Share & Trends Analysis Report By Application (Automotive, Medical, Electrical & Electronics, Building & Construction, Packaging), By Region, And Segment Forecasts,…
Report Description According to Q4 2021 Embedded Finance Survey, Embedded Finance industry in the country is expected to grow by 40.0% on annual basis to reach US$305.2 million in 2022. The embedded…
Report Description BNPL payment industry in Kenya has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with impact of economic slowdown due to d…
BNPL payment industry in Kenya has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with impact of economic slowdown due to disruption caused by C…
The Latin America, Middle East and Africa Rice Bran Derivatives Market would witness market growth of 7.3% CAGR during the forecast period (2022-2028). Rapid urbanization, increasing supply, differen…
The Latin America, Middle East and Africa Sparkling Coffee Market would witness market growth of 17.0% CAGR during the forecast period (2022-2028). In addition, they engage in joint ventures and merg…
Leading premium hotels in Kenya reopened their businesses in 2022 with new financial investment allowing them to resume operations and start receiving tourists. Major hotels also resumed operations as…
Demand for diapers is rising in Kenya due to the expansion of middle-class consumers in the country and the general convenience provided by such products. However, the rising cost of living is forcing…
Rising consumer awareness of menstrual health together with the wider variety of sanitary products available in Kenya is driving category sales in 2022. Manufacturers are leveraging mass media (includ…
Retail tissue witnessed another strong performance in 2022 as a result of a growing population and the essential nature of products such as toilet paper, which is a basic commodity in most Kenyan hous…
Home insecticides registered positive sales growth during 2022 as the recovery of Kenya’s economy from the COVID-19 meant that consumers have more money to spend on home insecticides. In addition, the…
Air care registered modest sales growth in 2022 as demand continued to rise despite the impact of high inflation on unit prices in the category during the year. However, it should be noted that overal…
The strong performance recorded in laundry care in 2022 was largely due to the recovery of demand as the influence of the COVID-19 pandemic receded. In particular, the return to working in the office …
The growth of Kenya’s middle classes with higher levels of disposable incomes has underpinned category growth of baby and child-specific products over the review period. Current value sales rose at a …
In 2021, the growth of bath and shower accelerated in both retail volume and current value growth as consumers continued to invest in a wider range of products. Rising numbers of middle-class consumer…
Colour cosmetics had a more buoyant year in 2021 with a steady increase in current value sales in 2021 as restrictions began to ease and consumers resumed social occasions and working from the office.…
Deodorant usage and demand is on the increase in Kenya owing to improvements in consumer’s lifestyles and rising disposable incomes in general. Growing demand has pushed manufacturers to innovate unde…
Demand for women’s razors and blades is declining among middle and high- income consumers as they shift towards hair removers and wax as the primary means of hair removal. Waxing is a more expensive a…
Mass fragrances are the primary choice for most Kenyans as they are more affordable than premium fragrances. The COVID-19 pandemic brought about disruptions in the economy and to consumers’ incomes re…
Hair care saw moderate growth in current value terms in 2021 as hair salons, spas and retailers gradually reopened. Demand has also been driven by the eased restrictions on social gatherings. Hair car…
