Tissue and hygiene registered positive sales growth in Bulgaria in 2022 as value and volume sales increased in both the retail and AFH channels. Among the key factors contributing to positive growth a…
In 2021, retail value sales of beauty and personal care products recovered from the steep declines registered in the previous year when restrictions on travel, the temporary closure of workplaces and …
2022-2026 Global Cannabinoids/Marijuana Testing in 90 Countries-Five-Year Volume and Sales Forecasts, Supplier Sales and Shares, Competitive Analysis, Diagnostic Assays and Instrumentation This repor…
Bulgaria Sportswear (Clothing, Footwear and Accessories) Market Size, Channel and Segments Analytics, Brand Value and Forecast, 2020-2025 Summary This databook provides both the historic and forec…
Cannabinoids/Marijuana Testing in 90 Countries-Five-Year Volume and Sales Forecasts, Supplier Sales and Shares, Competitive Analysis, Diagnostic Assays and Instrumentation This report is available by…
Colour cosmetics saw strong double-digit value growth in 2022, with demand recovering following the pandemic. Eye make-up remains an essential part of many women’s beauty routines as they are mindful …
Hair care in Bulgaria recorded further value growth in 2022 with a return to normal grooming habits following the pandemic. Private label brands have witnessed increasing popularity in the year thanks…
Skin care continued to record growth in 2022, with products with specific ingredients that target skin problems becoming increasingly popular among Bulgarians. Hyaluronic acid, niacinamide, salicylic …
Over the past few years, there has been a noticeable shift in the purchasing behaviour of Bulgarian consumers when it comes to personal hygiene products. A growing trend has emerged, where consumers h…
Sales of deodorants experienced further growth in 2022 as most Bulgarians returned to the office or to school, and there were no restrictions on travel, socialising and entertainment. The relatively l…
Depilatories recorded another year of growth in 2022 with the lack of pandemic restrictions supporting demand. Women’s razors and blades and pre-shave both saw the strongest growth in the year as shav…
The lifting of all restrictions in Bulgaria during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the…
In 2022, major players such as Colgate-Palmolive and Procter & Gamble have taken various initiatives to spread awareness about oral hygiene for both children and adults, resulting in increased demand …
Value growth of men’s grooming witnessed accelerated growth in 2022, with men’s skin care performing particularly well. However, despite this positive performance, the men’s skin care category in Bulg…
Overall mass beauty and personal care had a positive performance in 2022, driven by the increased demand for cheaper products in some categories due to high inflation in Bulgaria. This development has…
Premium beauty and personal care recorded a strong performance in 2022 despite the high inflation and economic instability in the country. Bulgarian consumers showed an increased interest in premium p…
The birth rate continues to decline in 2022 as young Bulgarian families are postponing having children due to the economic situation in the country, plus women are increasingly focusing on their caree…
With the recent inflationary surge brought about by the global recovery from the pandemic and Russia’s invasion of Ukraine gradually subsiding, pet products looks set to experience a slowdown in total…
The trend of slow decline in the number of apparel and footwear specialist retail outlets continued in 2022. Most consumers tend to prefer large, primarily chained, retailers which offer significant d…
The steady value growth registered in sanitary protection during 2022 can be attributed mainly to the higher prices being charged for raw materials and rising production costs. The extra cost burden c…
2022 saw volume sales of nappies/diapers/pants continue to fall in Bulgaria as the country’s negative birth rate meant that the consumer base for these products continues to diminish. Indeed, the very…
2022 was a very good year for sales of AFH tissue and hygiene in Bulgaria as the complete lifting of COVID-19 quarantine restrictions meant that the local population were spending far more of their ti…
Home insecticides achieved stable value growth over the review period in Bulgaria, including in 2022. There is a lasting trend towards urban consumers moving to rural areas, renovating old family hous…
Air care growth was limited in 2022, as rising budget constraints due to inflation and increased cost of living meant consumers were more conscious of their spending. As such, focus was given to essen…
Due to rising inflation and the cost of living crisis in 2022, even basic consumer good categories, such as laundry care, experienced the negative effect of shrinking consumer budgets. Despite the cou…
After a year of steep decline, sun care returned to growth in 2021, although spending in constant value terms did not return to pre-pandemic levels. The key to sales growth was the gradual reopening o…
Having plunged by more than a quarter during 2020 due to a combination of the economic shock of the pandemic and the operating restrictions introduced in its wake, the retail constant value sales (202…
The report offers the most up-to-date industry data on the actual market situation, and future outlook of the agricultural and forestry machinery market in Bulgaria. The research includes historic da…
The report offers the most up-to-date industry data on the actual market situation, and future outlook of the carpet and rug market in Bulgaria. The research includes historic data from 2018 to 2020 …
The report offers the most up-to-date industry data on the actual market situation, and future outlook of the domestic appliance market in Bulgaria. The research includes historic data from 2018 to 2…
