Although the economy rebounded after the pandemic, 2022 was marked by rising inflation on food, transportation and manufacturing costs, putting pressure on both imported and domestic tissue and hygien…
In 2022 demand for tissue and hygiene products had resumed pre-pandemic norms. Products that benefited from the pandemic started to slow while those that were negatively affected started to recover. T…
Performance for tissue and hygiene categories was negatively impacted by inflation in 2022, which limited consumer spending power and led to a rise in unit prices. Most categories either declined in v…
The weak economy in 2022 hampered retail volume growth in all apparel and footwear categories creating another year of deep decline for an industry still struggling to recover from the COVID-19 pandem…
Consumer appliances, as a product area as a whole, is expected to register a marginal decline in 2022, compared with 2021, as unfavourable economic conditions have an effect. Sharp price increases acr…
The negative impacts of high inflation and disruptions to supply will continue to impede the retail volume sales of consumer electronics in 2022. The latter was particularly significant in the importa…
In 2021, beauty and personal care continues to be impacted by the COVID-19 pandemic, however in a more positive way as categories that were negatively impacted have started to recover. More modern att…
The COVID-19 pandemic continues to have an impact on beauty and personal care in 2021. Due to the financial repercussions of the pandemic, many consumers have continued to trade down to lower-priced b…
While Nigeria’s economy rebounded well in 2021, high inflation dampened volume sales. In particular, imported brands were more expensive as the Naira was further devalued. As a result, consumer spendi…
Report Description According to Q4 2021 Embedded Finance Survey, Embedded Finance industry in the country is expected to grow by 54.5% on annual basis to reach US$1,599.5 million in 2022. The embedd…
Report Description According to Q4 2021 BNPL Survey, BNPL payment in Nigeria is expected to grow by 111.2% on annual basis to reach US$ 1920.3 million in 2022. Medium to long term growth story of …
BNPL payment industry in Nigeria has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with impact of economic slowdown due to disruption caused by…
The Latin America, Middle East and Africa Headset Market would witness market growth of 32.7% CAGR during the forecast period (2022-2028). Engineers are assessing how one will sound using headsets an…
The Latin America, Middle East and Africa Dual Screen Laptops Market would witness market growth of 8.1% CAGR during the forecast period (2022-2028). The market is further aided by the business deman…
The Latin America, Middle East and Africa Laptop Carry Case Market would witness market growth of 8.1% CAGR during the forecast period (2022-2028). The majority of businesses & retailers sell stock s…
Report Description Loyalty Programs market in Nigeria has recorded strong growth over the last four quarters, supported by brands and retailers focusing on the customer retention. According to Q1 20…
Baby and child-specific products recorded solid current retail value growth in 2022; however, this was heavily due to the strong increase in unit prices for all categories, rather than an indication o…
Despite poor economic conditions, colour cosmetics recorded a positive performance in 2022. However, most products saw slower retail volume sales due to weaker consumer spending power caused by high i…
Despite being a large category, hair care posted one of the weakest current retail value performances in beauty and personal care in 2022. One key challenge for the landscape has been the wide availab…
Despite poor economic conditions and high inflation, skin care recorded positive retail volume growth in 2022. Skin Care in Nigeria report offers a comprehensive guide to the size and shape of the ma…
Bath and shower saw solid retail volume and retail value growth in 2022, despite rising levels of inflation and poor economic conditions. While inflationary conditions due to the depreciation of the l…
The performance of deodorants in 2022 was impacted by poor economic conditions and rising price points due to the depreciation of the local currency. As such, retail volume growth suffered during the …
In 2022, poor economic conditions weakened retail volume growth for products within depilatories. As such, depressed consumer spending power in 2022, due to an inflationary economy and depreciated loc…
Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a wea…
In current retail value terms, oral care grew well in 2022, partly attributed to the fast-growing population, resulting in new consumer groups’ entry. Despite poor economic conditions, the essential n…
Men’s grooming saw good value growth in 2022; however, this was the result of the strong increases in unit prices. As such, although current retail value sales saw double-digit growth, most product ar…
High inflation and rising price points saw premium beauty and personal care performing well in value terms, growing faster than mass beauty and personal care. This is due to higher-income consumers be…
In current retail value terms, mass beauty and personal care performed well in 2022, much of which was driven by a strong rise in unit prices due to overall inflationary economic conditions. While thi…
Though apparel and footwear registered current value growth, constant value sales fell. Inflation spiralled in 2022, largely caused by the energy crisis stemming from the war in Ukraine, as well as gl…
Away-from-home tissue and hygiene saw moderate current value growth in 2022, driven primarily by unit price increases. Although volume sales declined, growth was more robust relative to retail tissue …
