In 2022, apparel and footwear in Sweden returned to pre-pandemic sales in current value terms, with dresses, jackets and coats, together with formal women’s and men’s apparel significantly outperformi…
Apparel and footwear in Norway experienced a significant decline in retail volume and current value sales in 2020, due to the onset of the Coronavirus (COVID-19) pandemic. Retail sales were negatively…
Apparel and footwear witnessed low rates of current value growth in 2022 as the impact of high inflation and the war in Ukraine resulted in lower levels of consumer confidence than seen even during th…
This IDC Perspective provides insights into Pandora's digital-enabled business transformation. Danish jewelry giant Pandora was already embarking on a major technology and business transformation -- P…
Norway Sportswear (Clothing, Footwear and Accessories) Market Size, Channel and Segments Analytics, Brand Value and Forecast, 2020-2025 Summary This databook provides both the historic and forecas…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of eight focus megatrends and insights as to how each trend has…
In 2022, the landscape for personal accessories is set to record positive current value growth, with luxury accessories, namely watches, jewellery and bags, significantly outperforming lower-priced of…
Sunglasses declined in 2020, when COVID-19 led to less socialising, home seclusion and a lack of travelling. However, sales increased significantly in 2021 due to pent-up demand, the shift from servic…
Apparel and footwear specialists recorded steep value sales declines during the first year of the pandemic in 2020, when the majority of Swedes followed government recommendations on social distancing…
Apparel and footwear specialists was one of the worst affected retail channels during the pandemic, recording a significant current value decline in 2020. It saw a slight rebound in value sales 2021, …
Apparel and footwear specialists saw only low growth in current value terms in 2022, as the impact of the economic crisis and the war in Ukraine resulted in a lower level of consumer confidence than w…
The nappies/diapers/pants category witnessed significant retail price increases in 2022, as manufacturers adjusted price to mitigate the impact of higher input costs. Households remained loyal to bran…
In 2022, sports apparel witnessed a stronger performance than sports footwear with sports-inspired categories driving both retail volume and current value sales. As consumers began to return to pre-pa…
In 2022, apparel accessories was impacted by inflation and higher unit prices, which underpinned current value growth. However, as demand for core categories declined, retail volume sales of personal …
Demand for outdoor apparel, notably coats and jackets, continued to fuel menswear sales with 10% growth in retail value growth in 2022. This was a marked contrast to 2021 when sports-inspired apparel …
Childrenswear saw weaker retail volume and current value growth in 2022 compared to womenswear and menswear. The category made a strong recovery in 2021 following the pandemic with current value sales…
Womenswear saw current value sales rise by 8% in 2022, primarily driven by outerwear sales. The Swedish economy rebounded following the pandemic amid higher vaccination rates, which allowed women in S…
Although both sheer and non-sheer hosiery categories saw positive current value growth rates in 2022, the latter saw retail volume terms decline as a large number of women went back to sheer hosiery. …
Jeans saw a positive recovery in current value terms in 2022, primarily driven by the return to normal pre-pandemic routines and in-store shopping. As consumers returned to professional and social pat…
Sportswear (outdoor and performance) was the best-performing category during the Coronavirus (COVID-19) pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic as…
Unlike other categories, apparel accessories saw a spike in overall retail volume sales in 2020, although this was due to the high demand for face masks (”other” apparel accessories) to provide protec…
Similar to other apparel categories, childrenswear saw a decline in retail volume sales in 2020 due to the exigencies of the Coronavirus (COVID-19) pandemic, with sales bouncing back from 2021. Childr…
As in apparel as a whole, menswear was negatively impacted by the Coronavirus (COVID-19) pandemic, as measures to stem the spread of the virus led to home seclusion and work-from-home policies, and fe…
Womenswear registered a decline in retail volume sales in 2020, followed by a rebound in 2021 as society moved towards normality in the wake of Coronavirus (COVID-19). In 2022, as the threat of COVID-…
As in other apparel categories in Norway, Coronavirus (COVID-19), especially in 2020, and an inflationary environment at the end of the review period impacted the performance of hosiery. Thus, hosiery…
Coronavirus (COVID-19) and high inflation played strong roles in the performance of jeans towards the end of the review period. Similar to other apparel categories, jeans saw a strong decline in both …
Jeans saw only minor growth in current value terms in 2022 as rising inflation and general economic uncertainty put downward pressure on apparel consumption in general. Consumers are opting for cheape…
Hosiery witnessed limited growth in current value terms in 2022 as lower consumer confidence curbed expenditure on these products, alongside other apparel. The category was heavily impacted by COVID-1…
Sportswear and performance apparel performed better than womenswear and menswear in 2022 and saw moderate growth in current value terms despite the difficult economic climate. Consumers are keen to st…
Apparel accessories have seen a decline in current value sales in 2022, however this was largely the result of a strong decrease in sales of face masks used during the COVID-19 pandemic. Winter essent…
