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Our database has many reports in this category. Below is a description of a couple of significant reports.
Report 1: Functional Beverages, July 2014
This report details the functional drink segments including energy drinks, sports beverages, nutrient enhanced drinks, protein drinks and others. There is a chart that shows the sales in this category from 2008 through 2013 where the energy drinks shows the most consistent growth and protein drinks shows small growth but is the strongest category. Energy and sports drinks accounts for 82% of the total functional category in 2013. There is a chart that breaks down the market share for all subsegments. There is also a chart that shows the functional drink channel distribution including grocery, on-trade, independent retailers, C-stores and others.
– Functional Beverages, July 2014
“In 2013, all five functional beverage sub-segments grew for the first time since 2010, although overall growth was only 2.1%” (pg 7).
— Functional Beverages, July 2014
There is detailed discussion of the expected growth of the category through 2017 as well as the market value in billions. The next section of this report discusses trends in each category. For example, millennials who are more comfortable trying products with wellness benefits are driving growth in this sector.
Report 2: Beverages InView, December 2015
This report highlight specific brands in the functional beverage market such as E-Hydrate, which is promoting it Protein On-the-Go drink with an integrated campaign including television, digital spots in YouTube and social media. The target audience for this product is on-the0go women and moms age 18 to 49. Other brands featured in this report include Zico beverages with their new flavored juice blends, Nuun with their low-calorie electrolyte drink as well as Ultima Replenisher and Woodsy waters.
Report 3: Tata Global Beverages, September 2013
This report presentation depicts the global functional beverage market compared to the United States from 2008 through 2012. It also shows that the United States holds almost one-third of the global market but us not growing at the same rate as the global market.
I hope you find this useful, and can see that there is a lot of useful information available through the portal about the beverage industry. If you have any additional needs or questions about our reports, please feel free to contact us.