Thank you for contacting ReportLinker. Out of the wide range of reports about the underwear market in the US, we have selected three to help answer your question.
The first report, U.S. Market Study on Men’s Underwear and Women’s Lingerie: Driven by Proliferation of Modern Retail Format and Online Store During the Forecast Period was published by Persistence Market Research in January 2016. It is a 206 page report that includes a market analysis sectioned into product type, price range, age group, size and distribution channel. It includes information on the key trends, drivers, restraints and growth factors. Underwear is looked at in the different categories for both men and women. The men’s section is divided into regular briefs, boxer briefs, boxer shorts, trunks and thongs. Women’s lingerie is split between brassiere, panty, sleepwear, shapewear and daywear. The boxer brief segment has the highest share of the men’s underwear market in the US. The main driving factors are changing lifestyles and rising awareness of personal hygiene. Trends in the male market include functional features such as odor control, moisture management, fashionable waistband and better support. The highest value segment of the women’s lingerie market in the US is brassiere. Key market drivers include rising personal income, proliferation of modern retail formats, rising fashion consciousness and lifestyle changes. Some of the main market trends include mergers and acquisitions, as well as customers purchasing from monobrand stores.
The second report is titled The 2016-2021 Outlook for Men’s Underwear, Pajamas and Swimwear in the United States. It is a 764 page report published by Icon Group in September 2015. This econometric study looks at the demand for the various sectors of men’s underwear across states and cities in the US. It looks at approximately 12,700 cities and shows their potential industry earnings estimates. It also gives data on the percentage share each city has within its state. This report does not look at specific players, specific products or cyclicality. It instead takes an aggregate long-term view. This report can be useful for developing distribution and sales strategies.
The final report is called Intimate Apparel Market in the US 2015-2019. It was released in December 2014 by Infiniti Research Limited. It is a 57 page study that looks at the market predictions from 2014-2019. Over this period, it is expected to have a compound annual growth rate of 3.46%. This report is also divided between men’s and women’s intimate apparel. It gives a brief demographic profile of the US market , looks at the challenges, trends and growth factors of the market. The key players covered in the report include Fruit of Loom, HannsBrands, Jockey, L Brand, as well as other vendors.
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