When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market.
Everything you use to monitor your brand can be used to build a competitive analysis that will give you robust knowledge of the competitive factors your brand is up against.
This guide by Harvey Rañola, Global Head of Media Intelligence with NetBase Quid, outlines how to:
- Take a holistic approach to competitive analysis
- Nurture the discovery phase mindset
- Curate and share effective data visualizations
Global Head of Media Intelligence , NetBase Quid