Health Conscious Trends are Driving the Beverage Industry
As veganism and health trends become more prevalent around the world, the food and beverages we consume incrementally reflect the values of the customers. Plant Based Beverages have become increasingly popular in recent years since these are considered healthier options than drinks with processed ingredients.
Even coffee, is now being marketed with its various health & personal care benefits in mind. Concern for alcohol intake and factors such as high calorific value of beer have lead consumers to increasingly favor no-alcohol products.
Common sources of coffee are Arabica and Robusta that are cultivated according to their respective suitable climate conditions. There are different types of coffee products available in the market which vary according to nutrient content, caffeine amount, look and taste. Major coffee product types are single serve, soluble and roast & ground coffee. The value chain of coffee involves four key phases including cultivation, processing, roasting and consumption.
Coffee is rich in caffeine content and as compared to other caffeine beverages, it provides various health & personal care benefits to its consumer. The effects of caffeine on mental performance extend to situations requiring alertness and concentration, such as safety and performance during night shifts, night time driving and coping with jet lag. Caffeine consumption may also help to address the problem of sleep inertia (a feeling of tiredness after an abrupt awakening) and this may explain in part the frequent choice of caffeinated beverages on wakening. Coffee is regarded as the world’s popular beverage.
Most of people consume caffeine for the morning perk or afternoon boost. Caffeine works by stimulating the central nervous system and tricking the brain into releasing more dopamine and serotonin. It helps people decrease their stress level and increase concentration. Stress is directly linked to insomnia, obesity and mental health disorders. Coffee’s effect on brain chemistry not only keeps people alert but it can also affect neurotransmitters in the brain to help you fight off symptoms of stress.
For more details, please visit: Global Coffee Market: Industry Analysis & Outlook (2019-2023)
The perception of consumers toward beverage products has changed as beverages are no longer just thirst-quenching drinks. Consumers are constantly demanding beverages that provide a sensory taste as well as nutritional benefits. They are looking for specific functionalities in beverages that would aid them to boost energy, fight ageing, reduce stress, and provide therapeutic effects. In recent years, such changes in preferences and developments in the global beverage industry have led to newer products being rolled out in the market.
Plant-based milk products are one such major segment, in terms of new functional beverages. These products are the breakthrough solutions for lactose intolerance and milk allergies. Besides, these products are low in fat and calories and have high-nutrient content. These properties have increased the popularity of these drinks across the world as a majority of the global population adopts a healthy and high-nutrient diet. They perceive plant-based foods to be healthier than animal-based products.
The rise in the adoption of vegan food & beverages owing to the awareness among consumers about the benefits offered by a vegan diet is one of the major factors spurring the demand for plant-based beverages across the world. A substantial increase in the vegan population has been witnessed in many major economies such as the US and the UK; this is projected to drive the plant-based beverages market.
For more details, please visit: Global Market Study on Plant-Based Beverages: Rise of Veganism and Flexitarianism to Complement Market Growth
No-alcohol beer is commonly seen as a compromise; it has its place among modern beer line-ups based on its practicality in the context of modern lifestyles where on-the-go behaviors, individual responsibilities, and time sensitivity tend to work against alcohol-based occasions. Also, healthy living and concern for alcohol intake and factors such as high calorific value of beer tend to increasingly favor no-alcohol products for certain consumers. Indeed, no-alcohol claims are often married to other health-associated attributes, such as low calorie, natural ingredients and production methods, etc.
Major beer and wine brands operating in countries such as North Africa, South Africa, and few Middle East countries are entering low alcohol category to add health conscious consumers from youth and old age population groups. Further local shops in South Africa are focusing on well-stocking their shelves with low alcohol beers and wines to target consumers that don’t prefer to consume high volume alcohol drinks. Additionally, the availability of range of flavoured low alcohol beers in the region is anticipated to boost the growth of the market.
For more details please visit: Global Low / Zero Alcohol Beer and Wine Market Report 2019-2029