The market for virtual reality remains very promising. It is forecasted to reach $U.S 30 billion by 2022 and to grow at a CAGR rate of 55%. A magic leap …
Awareness around VR technology continues its rapid growth, although HMDs (Head-Mounted Displays) adoption remains below 5% in the US according to the latest ReportLinker survey conducted in October 2017, among 650 US consumers.
Thirty-six percent of Americans surveyed say they are familiar enough with the immersive technology to be able to explain it to a friend, that’s a 14% increase compared to the previous Reportlinker survey carried out in January 2017.
While VR awareness is growing, consumers’ enthusiasm seems to be running out of steam. Today, 76% of Americans have a positive attitude towards the technology whereas this figure stood at 83% a few months earlier.
The attitude towards this innovation is however much better for people who have already experienced a VR headset (84%). One of the key aspects developers should focus on is the promotion and most importantly, the experimentation of the technology by potential consumers, particularly the Millennials.
Samsung continues to lead the way with more than 35% of spontaneous mentions from American respondents while the gap is tightening between the 3 major providers of head-mounted displays. Samsung was already leading the way after Christmas 2016 with a spontaneous recognition rate of nearly 44%.
This survey conducted by ReportLinker reached 650 online respondents representative of the US population. Interviews were conducted on October 13th 2017.