The Four P’s of Marketing (product, price, promotion, place) are well-known.
This article by Karen Ripperger in partnership with SCIP ( Strategic & Competitive Intelligence Professionals) proposes an approach applying a different set of P’s to the Intelligence Journey. By framing every intelligence project in the context of Purpose, People, Process, and Publish, competitive intelligence professionals will be able to increase their efficiency, credibility, and impact on the business.
As Intelligence Strategists let’s focus on the Four P’s of the Intelligence Journey. No matter the level of maturity of your intelligence practice or the resources available to you, a simple journey can help to create real business value. Where it really matters is to create best practices by using the Four P’s of the Intelligence Journey.
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