What is the state of the organic beverage industry?
Thank you for this inquiry. Our database has many reports in this sector and tend to be country-specific reports.
Report 1: Organic Milk Market Report, January 2015
This comprehensive report details the market demand in the UK for both organic food and organic dairy milk in particular. Organic dairy represents approximately 11% of the total global organic food and drink sales and organic milk specifically representing 48% of the total organic dairy market.
Demand is strongest in North America and Europe, which together account for 90% of expenditures on this product. There is more discussion on the individual markets in Europe, Asia Pacific, Latin America and Middle East/Africa. Even more detailed, there are charts depicting the 2013 market value for 11 countries including Australia, Brazil, China, Finland, Germany, Hong Kong, Italy, Mexico, Portugal, Spain, and the United States. Then there is a chart of the growth rates for twenty-one (21) countries. This shows the sizes of the markets in these countries relative to others. Finally, there is a forecast of this sector through 2018.
Report 2: Organic Beverage Opportunities in the United States, November 2013
This report highlights the organic beverage market and trends, which tend to have higher unit prices yet more favorable perceptions among consumers. Spending on organic beverages from 2008 through 2010 slowed due to the economic downturn. However, after 2010, the market began to gain traction again though consumers were still frugal. Overall from 2007 through 2012 this sector grew at a compound annual growth rate of 4.6% and reached a market value of $943.4 million. There is discussion regarding labeling of organic beverages as well as consumer perceptions of these products.
This market is divided in two main segments, hot drinks and cold drinks.
“Both organic hot and soft drink value sales increased over this time period, with organic hot drinks experiencing nearly double the CAGR of organic soft drinks. Organic beverage value sales are small in comparison to the overall organic food market, which may indicate future growth opportunities for organic beverages. In the future, organic beverages are expected to continue to see increased value sales…” (pg 3).
— Organic Beverage Opportunities in the United States, November 2013
There is also discussion on the market share by major brands such as Starbucks, Celestial Seasonings, Oregon Chai, Welch’s and others. Then this is a chart that depicts the market penetration of private labels in the United State organic beverage market with the penetration rate hovering at 15%. Finally, there is an analysis of the distribution channels for these products through supermarkets and hypermarkets.
I hope you find this useful, and can see that there is a lot of useful information available through the portal about the beverage industry. If you have any additional needs or questions about our reports, please feel free to contact us.