Unorganized retail markets, including kiosks and street vendors, constitute a significant market segment worldwide. Pervasive in both developed and developing economies, these markets are traditionally characterized by their informal operations and largely cash-based transactions. The current state reflects not only the historical and cultural appeal of these markets but also...
Discover more insightsSpatial analysis in the scope of business involves the interpretation of location-based data to make strategic decisions. Notions of consumer behavior, demographic tendencies, points of interest, foot traffic, and site selection illustrate how location-oriented data aids in understanding market dynamics holistically. A deeper comprehension of consumer behavior in different locality...
Discover more insightsFrom an Analyst's perspective, it is easy to discern two dominant strains in this sector. Providing the user with tailored, location-based offers is fast becoming the norm. Informed by in-depth behavioural analysis, offers are dynamically adjusted to reflect individual browsing patterns and the geographical clustering of similar behaviour. Furthermore, the...
Discover more insightsThe advertising industry is witnessing a shift with digitalization at its core. Outdoor advertising, once dominated by billboards and banners, is now being revolutionized through digital out-of-home (DOOH) displays with interactivity and personalization capabilities. Technological advancements such as real-time content updates, location-specific messaging, and programmatically triggered ads are just a...
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