Advertising Industry 2023

Global Programmatic Advertising Market – Analysis By Auction Type, Display Type, By Region, By Country : Market Insights and Forecast with Impact of COVID-19	April 2022	$ 2400
Advertising Agencies Global Market Opportunities And Strategies To 2031: COVID-19 Impact And Recovery	July 2022	$ 4000
Advertising Display Market Outlook- Global Industry Size, Share, Trends, Growth Opportunities, Forecasts by Types, Applications, Countries, and Companies, 2023 to 2030	May 2023	$ 3200
Internet Advertising Market Outlook- Global Industry Size, Share, Trends, Growth Opportunities, Forecasts by Types, Applications, Countries, and Companies, 2023 to 2030	May 2023	$ 3200
Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028	March 2023	$ 2299

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Top insights for Advertising Markets:

Globally, net media owners advertising revenues (NAR) grew by +7.2% in 2018, to $552 billion.

Global spending on digital advertising was $198.0 billion in 2016, growing to $224.1 billion in 2017 and further increasing to $248.6 billion in 2018.

Online advertising portion of it climbing to 50% of revenues. By 2025 the total online advertising market is estimated to be worth $466 billion.

Social Media Advertising revenue rises to US$189.7 billion by 2023.

Banner Ads and Online Classifieds are the two smallest segments in Digital Advertising with revenue of US$30.3 billion and US$22.7 billion in 2018, respectively.

Advertisers worldwide are expected to spend $39 billion on mobile video advertising in 2020 and will more than double to $83 billion by 2024.

Overview per country:

France: France's advertising market is forecast to grow by +3.6%, primarily driven by digital investments at +8.9%, TV at +0.8% and OOH media up by +2.2%.
Europe: In 2019, the European advertising market was worth EUR 118.24 billion in 2018.
Switzerland: We expect the Swiss advertising market to continue to grow by 7.1% in 2019.
US: Spending in digital advertising grew to $129.34 billion in 2019 and is expected to grow by 17% in 2020.
US: According to the Interactive Advertising Bureau, internet ad revenues in the US increased by almost 17% YoY, totaling $57.9 billion in 2019 compared to $49.5 billion in 2018.
UK: National advertising revenues (in real terms) increased from £294 million in 2017 to £301 million in 2018, whereas local radio advertising revenue had decreased from £143 million to £129 million.

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Advertising Industry 2023

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