European Advertising Industry 2022-2026

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Rely on our Market Intelligence platform to get the latest trends on the Advertising Industry and anticipate the future of the sector.

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North American Advertising Industry 2022‑2026

  • 14008 reports

  • Advertising Expenditure, Advertising Revenue…
  • 97 statistics

  • Advertising Expenditure, Advertising Revenue…
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US Advertising Industry 2022‑2026

  • 12509 reports

  • Advertising Revenue, Advertising Expenditure…
  • 41 statistics

  • Advertising Revenue, Advertising Expenditure…
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Global Advertising Industry 2022‑2026

  • 74712 reports

  • Advertising Revenue, Advertising Expenditure…
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Asian Advertising Industry 2022‑2026

  • 5682 reports

  • Advertising Expenditure, Advertising Revenue…
  • 1057 statistics

  • Advertising Revenue, Advertising Expenditure…
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East Asian Advertising Industry 2022‑2026

  • 3342 reports

  • Advertising Expenditure, Advertising Revenue…
  • 185 statistics

  • Advertising Revenue, Advertising Expenditure…
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Chinese Advertising Industry 2022‑2026

  • 2734 reports

  • Advertising Revenue, Advertising Expenditure…
  • 8 statistics

  • Advertising Revenue, Advertising Expenditure…
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North European Advertising Industry 2022‑2026

  • 1944 reports

  • Advertising Expenditure, Advertising Revenue…
  • 8613 statistics

  • Advertising Expenditure, Advertising Revenue…

Top insights for Advertising Markets:

Globally, net media owners advertising revenues (NAR) grew by +7.2% in 2018, to $552 billion.

Global spending on digital advertising was $198.0 billion in 2016, growing to $224.1 billion in 2017 and further increasing to $248.6 billion in 2018.

Online advertising portion of it climbing to 50% of revenues. By 2025 the total online advertising market is estimated to be worth $466 billion.

Social Media Advertising revenue rises to US$189.7 billion by 2023.

Banner Ads and Online Classifieds are the two smallest segments in Digital Advertising with revenue of US$30.3 billion and US$22.7 billion in 2018, respectively.

Advertisers worldwide are expected to spend $39 billion on mobile video advertising in 2020 and will more than double to $83 billion by 2024.

Overview per country:

  • France: France's advertising market is forecast to grow by +3.6%, primarily driven by digital investments at +8.9%, TV at +0.8% and OOH media up by +2.2%.
  • Europe: In 2019, the European advertising market was worth EUR 118.24 billion in 2018.
  • Switzerland: We expect the Swiss advertising market to continue to grow by 7.1% in 2019.
  • US: Spending in digital advertising grew to $129.34 billion in 2019 and is expected to grow by 17% in 2020.
  • US: According to the Interactive Advertising Bureau, internet ad revenues in the US increased by almost 17% YoY, totaling $57.9 billion in 2019 compared to $49.5 billion in 2018.
  • UK: National advertising revenues (in real terms) increased from £294 million in 2017 to £301 million in 2018, whereas local radio advertising revenue had decreased from £143 million to £129 million.
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