Growing consumer awareness about the adverse effects of synthetic food colorants and the resulting shift towards natural and clean-label products are primarily driving the demand for natural food colors. This growing health consciousness among consumers is coupled with tighter regulations mandating clean labeling, further propelling the rapid development of the...
Discover more insightsIncreased consumer awareness regarding harmful synthetic food colors has caused a surge in demand for natural alternatives. This surge is further prompted by rigorous food safety regulations in place globally, compelling manufacturers to opt for natural ingredients. The increased demand is positively impacting innovations and research efforts to improve the...
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