In the fast-paced and dynamic world of tourism, Convention and Visitors Bureaus (CVBs) face numerous challenges, one of which is the ever-fluctuating market. Market changes, including evolving customer demands, progressing technological solutions, and varying economic landscapes, significantly affect CVBs. These entities must constantly adapt and formulate strategies to align with...
Discover more insightsThe convention and trade show industry, like many other sectors, has experienced significant disruptions due to the ongoing pandemic. Where once geographical boundaries determined in-person interactions, the shift to virtual platforms has compelled organizations to redefine their strategies. This new approach necessitates a blended model of virtual and physical presence....
Discover more insightsThe MICE industry is experiencing a shift towards digitalization, with virtual and hybrid events becoming prevalent due to restrictions imposed by the COVID-19 pandemic. Incorporation of technology to enhance user experiences is becoming a norm, facilitating greater interaction and engagement among participants. Moreover, sustainability and corporate social responsibility are increasingly...
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