The advent of digital technology has transformed viewing preferences, presenting key players with both challenges and opportunities. With Netflix, Amazon Prime, and Hulu dominating the sector, their unique programming choices directly influence market trends. Subscription video on demand (SVOD) services have seen robust growth due to consumer desire for on-demand,...
Discover more insightsThe digital revolution has seen internet broadband technology pave the way for online video content. Initially, online video platforms (OVPs) were predominantly used for user-generated content and independent short-form videos. However, in response to changing user demands, OVPs began incorporating long-form content and premium subscription services, eventually resulting in the...
Discover more insightsThe market for paid subscription over-the-top video services has flourished over the last decade. Household names like Netflix, Hulu, and Amazon Prime have dominated the market, offering unique programming that has fundamentally altered the television industry. Streaming services have benefited from significant advancements in internet technology, as more consumers are...
Discover more insightsEstablished and emerging sectors continue to leverage the potential and accessibility of streaming services to engage audiences and drive economic growth. The video industry, being a catalyst, has set undeniable trends with giants like Netflix and Amazon Prime, triggering consumer behavioral shifts toward on-demand and personalized content. The live streaming...
Discover more insightsThe experience sectors (events, entertainment, tourism) are increasingly utilizing digital platforms to enhance audience engagement and customise customer interactions. Virtual reality, crowdsourcing, and personalisation technologies offer novel ways for businesses to differentiate their offerings, thereby increasing their competitive edge and expanding their customer base.
Discover more insightsThe global health crisis brought on by Covid-19 led to worldwide lockdowns, resulting in substantial shifts in consumer behavior. One notable area impacted is home entertainment, predominantly video streaming. With individuals staying indoors, the sector has seen a significant surge in demand. This upswing can be attributed to people seeking...
Discover more insightsA video processing platform involves a comprehensive suite of technological components designed for the management and execution of video streams. Core facets include encoding, transcoding, decoding, and multiplexing that guarantee the smooth delivery of high-quality videos. These integral mechanisms are further reinforced by advanced areas such as video analytics and...
Discover more insightsThe media landscape is currently undergoing a critical transition, heavily influenced by the continual advancements of networked video devices. These devices, primarily including smart TVs, gaming consoles, digital media adapters, and video streaming devices, constitute an essential part of modern media infrastructures. They leverage internet connectivity to provide users with...
Discover more insightsAs an increasingly immediate mode of content consumption, short video platforms have observed significant growth globally. Their simplistic, snippet-style format appeals to a younger, technologically savvy demographic. As of 2022, these platforms continue to amass vast user bases, resulting in a prosperous and competitive market landscape. Furthermore, the ongoing expansion...
Discover more insightsThe dominant force propelling the Subscription Video on Demand (SVoD) sector is the ever-increasing internet penetration globally, coupled with the looming specter of cord-cutting. As satellite and cable TV lose girth, consumers are pivoting towards flexible, on-the-go programming options — a market plea SVoD fills impeccably. Tech-innovation in the form...
Discover more insightsThe streaming media landscape is undergoing significant shifts, as technological advancements drive consumption trends. The predilection towards personalized, on-demand content continues to gain momentum, coupled with the surge in the use of mobile devices for media consumption. Moreover, mergers and acquisitions are an emerging trend, as companies vie to broaden...
Discover more insightsTechnological advancements are continually reshaping media monitoring tools, which enable users to keep tabs on content, discussions, and market trends unfolding across different industries globally. Innovations such as Artificial Intelligence (AI) and big data analytics are presently at the helm. They not only boost effectiveness by extracting significant insights from...
Discover more insightsSeveral elements underpin the evolution of the video service industry. Key among these is the accelerating transition of consumers towards digital platforms. The convenience offered by on-demand and streaming services, combined with an increasing penetration of internet and smart devices, has revolutionized viewing habits. More households are cutting ties with...
Discover more insightsThe growth of the video streaming software industry has been spurred by the rising demand for on-demand video content, versatile media delivery platforms, and technological innovations in cloud-based services. The development and expansion of 5G technology have further galvanised the increase in streaming quality and speed. Streaming platforms heavily focus...
Discover more insightsThe streaming market is constantly expanding with music and video content at its forefront. Advancements in technology and changing consumer habits are contributing largely to this market growth. Notably, the dichotomy of free and paid content is moderating consumer behavior, potentially carving out different market segments.
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