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Sector Snapshot: Green Power in Australia

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Some 15% of households in Victoria pay a green tax already. (Photo: Stock.xchng)
Some 15% of households in Victoria pay a green tax already. (Photo: Stock.xchng)


  • 1 million homes in Australia expected to pay a green tax by end 2011
  • Young consumers less likely to agree to pay green tax
  • Over 10% of households in Australia use green power

Over 1 million homes in Australia are expected to pay a green tax by the end of 2011. The number of people expected to pay the tax is equal to more than 14% of the market.

Recent research shows that young consumers were less likely to agree to pay the tax, but are willing to take part in green initiatives if they did not have to pay extra money. This may be due to the fact that young people typically have lower incomes.

Key Facts – Australia Green Power Market (source: Datamonitor)

  • Two companies combined, TRUenergy and Origin Energy, service more than half of the green-power consumers in Australia.
  • At least 15% of the households in Victoria pay a green tax.
  • For the last two years, more than 940,000 residents have been paying for green power.
  • About three fourths of the market would use green power if they didn't have to pay a tax or if the tax was lower than 5%.
  • Young people were least likely to pay a tax and found it prohibitive, but they were more willing to use green power for free.

Key Players – Australia Green Energy Market

  • ActewAGL, AGL, Alinta, ARK Climate (Australian CO2 Exchange), Aurora Energy, Australian Power & Gas, Carbon Planet, Click Energy, Climate Friendly, Country Energy, COZero, EnergyAustralia, Energy Pacific/Pacific Hydro, Ergon Energy, Horizon Power, Integral Energy, Jackgreen, Momentum Energy, Neighbourhood Energy, Origin Energy, Queensland Electricity, Red Energy, Simply Energy, South Australia Electricity, Synergy,TRUenergy, Victoria Electricity

Latest Business News – Australia Energy Market

  • Aurora Energy's focus on reducing energy costs has triggered a plan to restructure the company to reach that goal.
  • Energy Australia changed its name to Ausgrid, effective March 2011, after being bought out by TruEnergy of Hong Kong.
  • Origin has partnered with Tendril for trials that will give its customers access to a computer application to help them learn about new energy programs and participate in energy-efficient practices.

Upcoming Events – Renewable Energy

  • Demand Management and Energy Conservation on June 7, 2011 in Sydney Australia
  • Electric Vehicles Infrastructure World 2011 on June 21, 2011 in Melbourne, Australia
  • Solar Energy Market Forecasting on July 6, 2011 in London, UK

By C. Williams for
C. Williams is a journalist based in the United States. She has been covering the news for over a decade.

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