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Wine in Kenya

Wine: In-depth Industry Report in Kenya

  • June 2018
  • 20 pages
  • ID: 1006573
In this report:
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Summary

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There has been a surge in the number of shopping centres in Kenya (KE), including The Hub Karen Mall, Two Rivers Mall and Garden City. These shopping centres usually boast a wide array of restaurants catering for all types of consumer demand. Moreover, visitors to these shopping centres are usually aspirational middle-income clients, who have more disposable income, are well-connected and informed, and are more likely to try out additional restaurant menus and drinks, including wine.

Euromonitor International's Wine in Kenya report provides a thorough outline of the market magnitude and design at a national level. It offers the recent retail sales data (2013-2017), permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. distribution, legislative or pricing issues. Projections to 2022 illustrate how the industry should change.

Product analysis:

Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Wine market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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