Summary
The high rate of inflation is a pressing issue for most Dominicans in 2022, which approached some 9% compared with the target rate of around 4%. Indeed, the Dominican Republic faced the same inflationary pressures and economic woes seen in many economies in 2022. Higher unit prices have emerged in some home care categories, underpinning stronger growth in current value sales. Consumers have understandably become more price sensitive leading to weaker retail volume growth than was seen in 2021.
Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
Home Care in Dominican Republic
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher prices force some trading down to cheaper laundry care products
Private label ranges expand to accommodate price-sensitive consumers
Range of product developments emerge adding value to the category
PROSPECTS AND OPPORTUNITIES
Ongoing migration from powder to liquid formats
Consumer demand for branded fabric softeners to remain strong
Novel delivery ‘pod' formats present strong growth potential
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 22 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Product development continues amid inflationary pressures
Private label continues to grow in the modern channel
Cream/paste and ball formats are an attractive proposition for consumers
PROSPECTS AND OPPORTUNITIES
Hand dishwashing products emerge to support skin care
Greater opportunities for eco-friendly formulations and packaging
Automated dishwashing could emerge in the forthcoming period
CATEGORY INDICATORS
Table 60 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 61 Sales of Dishwashing by Category: Value 2017-2022
Table 62 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 64 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 65 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 66 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Modest growth in unit prices as inflation and supply chain costs rise
Manufacturers remain committed to new product development
Unilever and César Iglesias SA sign agreement to enhance distribution
PROSPECTS AND OPPORTUNITIES
Strong potential for refill packs to meet environmental concerns
Private label opportunities to rise but largely in the modern channel
Traditional shopping and retail distribution patterns to return
CATEGORY DATA
Table 24 Sales of Surface Care by Category: Value 2017-2022
Table 25 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Surface Care: % Value 2018-2022
Table 27 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 28 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 29 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach continues to see strong sales
Bleach prices remain stable despite inflationary pressures
Clorox brand loses leading position as distribution dwindles
PROSPECTS AND OPPORTUNITIES
Private label poised for steady growth
Potential sales opportunities for colour-safe bleach
Scented bleaches remain largely absent but present a growth opportunity
CATEGORY DATA
Table 30 Sales of Bleach: Value 2017-2022
Table 31 Sales of Bleach: % Value Growth 2017-2022
Table 32 NBO Company Shares of Bleach: % Value 2018-2022
Table 33 LBN Brand Shares of Bleach: % Value 2019-2022
Table 34 Forecast Sales of Bleach: Value 2022-2027
Table 35 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care still remains underdeveloped
Supply chain challenges disrupt toilet care
Little change in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Potential for private label expansion
Inflationary pressures may persist pushing unit prices higher
Growth potential dependent on widening retail distribution
CATEGORY DATA
Table 36 Sales of Toilet Care by Category: Value 2017-2022
Table 37 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 39 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 40 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 41 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Persistent inflation drives up unit prices
Product developments still emerge in polishes
Búfalo gains retail value share as it focuses on distribution strategy
PROSPECTS AND OPPORTUNITIES
Greater private label participation anticipated over the forecast period
Niche potential for casual footwear polishes
New delivery formats could boost sales of polishes
CATEGORY DATA
Table 42 Sales of Polishes by Category: Value 2017-2022
Table 43 Sales of Polishes by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Polishes: % Value 2018-2022
Table 45 LBN Brand Shares of Polishes: % Value 2019-2022
Table 46 Forecast Sales of Polishes by Category: Value 2022-2027
Table 47 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures hit air care
Air care remains concentrated with leading brands under pressure as consumers trade down to cheaper options
Spray/aerosol format remains dominant choice
PROSPECTS AND OPPORTUNITIES
Air care category to benefit from hybrid working models
Private label to remain largely absent from air care
Seasonal offerings & limited-edition scents to attract consumer interest
CATEGORY DATA
Table 48 Sales of Air Care by Category: Value 2017-2022
Table 49 Sales of Air Care by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Air Care: % Value 2018-2022
Table 51 LBN Brand Shares of Air Care: % Value 2019-2022
Table 52 Forecast Sales of Air Care by Category: Value 2022-2027
Table 53 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate growth for home insecticides as prices remain relatively stable
Innovations focus on natural products with fewer chemicals
Low-level private label penetration persists
PROSPECTS AND OPPORTUNITIES
Limited change anticipated in home insecticides
Future growth to be fuelled by higher incidence of mosquito-transmitted viruses
New delivery formats provide growth opportunities
CATEGORY DATA
Table 54 Sales of Home Insecticides by Category: Value 2017-2022
Table 55 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 56 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 57 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 58 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 59 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information
on various
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis,
country-level data
analysis etc.
The data is gathered from a wide range of sources, including industry reports, government statistics, and
company financials.
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary
interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This
information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis
is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
market, its trends,
and its future potential.
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