Summary
Having plunged by more than a fifth in 2020, retail constant value sales (2021 prices) of traditional toys and games saw only the most modest of rebounds during 2021. Lockdown restrictions, such as the closure of non-essential businesses, limits on public transport and a ban on minors going out, caused a steep decline in demand traditional toys and games in 2020.
Toys and Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage:
Traditional Toys and Games, Video Games.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
Toys and Games in the Philippines
Euromonitor International
June 2022
List Of Contents And Tables
TOYS AND GAMES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2016-2021
Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
With lockdown restrictions loosened, demand for traditional toys and games exhibits a modest rebound
With schools closed, toys considered educational are the top performers
E-commerce expands, but traditional toys and games stores remain the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
The growing popularity of video games and negative demographic trends will weigh on demand growth
More collaborations with video games are likely
Consumers will steadily grow more comfortable shopping for traditional toys and games online
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
VIDEO GAMES IN THE PHILIPPINES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Video Game hardware decline in 2021
For most local consumers, mobile games are video games
Static consoles struggle to compete
PROSPECTS AND OPPORTUNITIES
The dominance of mobile and online gaming will deepen
E-sports set to go mainstream
The shift from physical to digital in video games software will accelerate
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2016-2021
Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Video Games: % Value 2017-2021
Table 20 LBN Brand Shares of Video Games: % Value 2018-2021
Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 24 Distribution of Video Games by Format: % Value 2016-2021
Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information
on various
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis,
country-level data
analysis etc.
The data is gathered from a wide range of sources, including industry reports, government statistics, and
company financials.
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary
interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This
information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis
is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
market, its trends,
and its future potential.
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