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Printing in the US - Industry Market Research Report

  • June 2017
  • 36 pages
  • Ibisworld
Report ID: 1168567

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Out of ink: Digital media alternatives and low demand continue to threaten industry revenue

Abstract
Printing in the US

The Printing industry is in the midst of a decline as digital products and services displace printed materials. The industry’s two largest markets, advertising and publishing, have both accelerated their moves online over the past five years, reducing demand for printing. Although improvements in consumer spending and business sentiment have driven growth in advertising spending, historically an indicator of demand for print, all of this recent growth has occurred in nonprint channels, particularly the internet.

Over the next five years, substitutes for commercially printed material, such as online media, will continue to adversely affect industry activity. However, there remain some bright spots for the industry. Although industry operators will persistently lose revenue to digital media, the continued value of print advertisements to marketing campaigns will temper the pace of printing’s decline.

Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes.

This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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