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Wig & Hairpiece Manufacturing - Industry Market Research Report

  • May 2017
  • 30 pages
  • Ibisworld
Report ID: 1170712

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Hair raising: The aging population will boost demand, but import competition remains fierce

Wig & Hairpiece Manufacturing

While the Wig and Hairpiece Manufacturing industry has grown over the five years to 2017, it has experienced volatile conditions. Stronger macroeconomic conditions have boosted industry sales as discretionary spending rises and US consumers are better able to afford discretionary cosmetic products such as wigs and hairpieces. However, the industry is subject to a very high level of import penetration, which continues to limit revenue growth for domestic operators. The domestic industry has increasingly begun marketing industry products to patients undergoing cancer treatment; industry operators that focus on this market are less likely to experience fluctuations in demand and are also able to generate higher margins through personal service to individuals seeking custom wigs and hairpieces. The fierce international competition in the industry is expected to continue unabated over the next five years; nevertheless, improving economic conditions and an aging population will lift industry revenue somewhat by boosting consumer spending on discretionary cosmetic products.

This industry manufactures wigs and hairpieces for both aesthetic and medical purposes.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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