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Betty Ice SRL in Packaged Food (Romania)

Betty Ice SRL Company Report. Focus on Packaged Food in Romania

  • November 2017
  • 2 pages
  • ID: 1189067
In this report:
The investment in a very modern facility is expected to support the company's growth in Romania and its plans for export activity.
Investment in distribution is expected to maintain the position of the company as the strongest challenger to the leader in ice cream, as well as the leading position of its Betty Ice brand.

Summary

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Betty Ice is the strongest domestic producer of ice cream. Additionally to manufacturing and distributing ice cream, the company is increasingly focusing on foodservice through the operation of its own ice cream parlours. The investment in a very modern facility is anticipated to support the company's growth in Romania (RO) and its plans for export activity. Investment in distribution is anticipated to maintain the position of the company as the strongest challenger to the leader in ice cream, as well as th...

Euromonitor International Local Company Profile are a incisive compilation of information decrypting the strategic plan adopted by a company. Find main contact details, company backgrounds and competitors' strategies with the help of this set of company portraits.

Product analysis:

Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Frozen desserts and ice cream, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Packaged Food market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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