1. Market Research
  2. > Leisure
  3. > Musical Instrument Market Trends

Global and China Piano Industry Report, 2014-2017

  • September 2014
  • 64 pages
  • Research In China
Report ID: 1201658

Summary

Table of Contents

Global piano industry, which originated from Europe in the 18th century, has begun to shift to China since the late 1990s. At present, China has been the world’s largest piano producer, with the output for 2013 hitting 376,000 units, making up 79.6% of the global total.

Meanwhile, the piano demand in China has been growing, with the year 2013’s ownership of pianos per 100 urban households approaching 3.0 units. It is projected that this figure will rise to 3.25 units by 2015 and 4.0 units by 2020.

Driven by a boom in both output and sales volume, China’s pianos showed a steady growth in imports, with a CAGR of 29.3% during 2008-2013. In Jan.-Jul.2014, China imported a total of 75,000 pianos, up 15.4% from a year earlier.
In view of a certain gap in piano ownership between China and developed countries (20-30 pianos per 100 households) and the resultant great potential for growth, some well-known foreign manufacturers such as Yamaha and Steinway have sped up their layout in China.

Yamaha entered the Chinese market in 2002 and has so far established 6 subsidiaries in China, including a piano manufacturer -- Hangzhou Yamaha Musical Instruments that produced 67,000 pianos in 2013.

Steinway, which ventured into the Chinese market in 2013, mainly operates the following brands: Steinway, Boston, Essex, and Lang Lang. In 2013, the company’s piano revenue reached USD220 million, up 3.6% year on year, including revenue of USD15.6 million from China, an increase of 21.3% compared with the previous year.

In addition, the Chinese piano manufacturers are stepping up the layout of piano business, including Pearl River Piano and Hailun Piano, etc.

Pearl River Piano: as China's largest piano manufacturer, Pearl River Piano produced 139,000 pianos in 2013. In September 2014, the company made a proposed investment of RMB98 million (98%) to establish “Guangzhou Zhuguang Media Co., Ltd.” with Guangzhou Duoping Culture Industry Investment Co., Ltd. (2%), in an attempt to further improve the three major business pattern—piano, music education, and culture media.

Hailun Piano: In June 2013, a 17,500 units/a piano expansion project was formally put into operation, which raised the company’s total piano capacity to 42,500 units per year. In 2014, the company has been constructing Piano Manufacturing Technology Center and a 45,000 units/a piano movement manufacturing project, which are scheduled to go into operation in October 2014 and October 2016, respectively.

Global and China Piano Industry Report, 2014-2017 by ResearchInChina mainly deals with the followings:

Market size and competitive landscape, etc. of global pianos;
Development environment of piano industry in China;
Market size, competitive landscape, and imports & exports, etc. of pianos in China;
Operation and latest developments, etc. of 3 global and 8 Chinese piano manufacturers.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

The 2018-2023 World Outlook for Non-electronic Banjos, Basses, Cellos, Harps, Harpsichords, Guitars, Violas, Violins, and Other String and Fretted Musical Instruments

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for non-electronic banjos, basses, cellos, harps, harpsichords, guitars, violas, violins, and other string and fretted musical instruments across more than 190 countries. ...

The World Market for Pianos and Other String Musical Instruments: A 2018 Global Trade Perspective

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this ...

The World Market for Pianos, Automatic Pianos, Harpsichords, and Other Keyboard Stringed Instruments: A 2018 Global Trade Perspective

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this ...

Global Pianos Industry

September 2016 $ 4500

Download Unlimited Documents from Trusted Public Sources

The future of the String Instrument Industry

  • January 2017
    2 pages
  • String Instrume...  

    Keyboard Instru...  

View report >

Musical Instrument Industry in Europe and Switzerland

  • July 2017
    8 pages
  • Musical Instrum...  

    Wood  

  • Europe  

    Switzerland  

    United Kingdom  

View report >

Musical Instrument Exports in China

  • June 2017
    4 pages
  • Musical Instrum...  

  • China  

    Asia  

View report >

Music Industry

8 months ago

Music Market Forecast

8 months ago

Related Market Segments :

String Instrument
Keyboard Instrument

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.