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Alcoholic Drinks in Macedonia

Alcoholic Drinks: In-depth Industry Report in Macedonia

  • June 2018
  • 59 pages
  • ID: 120444
In this report:
FORTIFIED WINE, PRIMARILY VERMOUTH, IS SET TO BOUNCE BACK AND RE-ENTER GROWTH AS NEWLY LAUNCHED BRANDS ARE EXPECTED TO REVIVE THIS FAIRLY UNDERDEVELOPED WINE SUBCATEGORY WHICH HAS SIGNIFICANT PER CAPITA GROWTH POTENTIAL REMAINING.
THE LEADING SPIRITS BRANDS SOLD BY DIAGEO IN MACEDONIA INCLUDE SMIRNOFF RED, JOHNNIE WALKER RED, J&B RARE AND GORDON'S. OVERALL, DIAGEO PLC IS AMONG THE MOST ACTIVE PLAYERS IN THE SPIRITS CATEGORY IN TERMS OF KEY NEW PRODUCT LAUNCHES EACH AND EVERY YEAR.

Summary

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In 2017, alcoholic drinks registered moderate global volume growth primarily due to market saturation and underperformance of wine which is one of the traditional alcoholic drinks, primarily of domestic origin. Towards the end of 2017 the Macedonian political crisis settled down after the latest parliamentary election in 2016 and the subsequent formation of a additional government during the first half of 2017. One of the most direct positive effects on alcoholic drinks sales by the additional reformist government...

Euromonitor International's Alcoholic Drinks in Macedonia report provides a thorough outline of the market magnitude and design at a national level. It offers the recent retail sales data (2013-2017), permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. distribution, legislative or pricing issues. Projections to 2022 illustrate how the industry should change.

Product analysis:

Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Alcoholic Drinks market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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