Ready Meals in Romania

Ready meals has continued to see modest growth in Romania in recent years, with this trend continuing in 2016. People, especially those living in larger towns and leading busy lives, have less spare time and thus they opt for food products that can be prepared easily. This lifestyle trend favours ready meals sales, encouraging manufacturers to widen their product portfolios and introduce more healthy products to meet consumer needs. In addition, the high prices of foodservice, which is another...

Euromonitor International’s Ready Meals in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN ROMANIA
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2011-2016
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2011-2016
Table 7 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 8 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 9 Distribution of Ready Meals by Format: % Value 2011-2016
Table 10 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Cristim 2 Prodcom SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Cristim 2 Prodcom SRL: Key Facts
Summary 2 Cristim 2 Prodcom SRL: Operational Indicators
Competitive Positioning
Summary 3 Cristim 2 Prodcom SRL: Competitive Position 2016
Executive Summary
Quick Market Overview
Vat Reduction and Law 321/2009
Artisanal Domination and Private Label Consolidation
Dominance of Modern Grocery Retailers Continues
Anticipated Premiumisation and Growth
Key Trends and Developments
Ethical Labels Arrive in Romania
Better for You - Romanian Version of "free From" Trend
the Right Product for Everyone: Trend Towards Individualisation
5d Tastes
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources