Ready Meals in Romania

November 2016
31 pages
Euromonitor International

Report ID: 120758

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Ready meals has continued to see modest growth in Romania in recent years, with this trend continuing in 2016. People, especially those living in larger towns and leading busy lives, have less spare time and thus they opt for food products that can be prepared easily. This lifestyle trend favours ready meals sales, encouraging manufacturers to widen their product portfolios and introduce more healthy products to meet consumer needs. In addition, the high prices of foodservice, which is another...

Euromonitor International’s Ready Meals in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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