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Ready Meals: In-depth Industry Report in Venezuela

  • November 2016
  • 31 pages
  • ID: 120764
In this report:
Avecaisa-Avencatun Industrial is the second leading player and is expected to record a value share of ##% in 2016, with the company also having a presence in canned tuna, where it offers varieties mixed with vegetables under its Paraguaná and Atúnmar brands.
Alimentos Polar CA leads sales within ready meals and is expected to record a value share of ##% in 2016 thanks to its top position in shelf stable ready meals, with the company's Margarita brand offering canned tuna mixed with vegetables as well as with vegetables and beans.

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Ready meals is a non-developed category, with only a few product categories available in the country. As a matter of fact, the majority of sales are concentrated in shelf stable ready meals, which accounted for 96.0 percent of ready meals value sales in 2016. Traditionally, Venezuelans have not been used to buying ready meals for different reasons. On the one hand, shelf stable ready meals are not affordable for various clients. On the other hand, Venezuelans tend to prefer to cook or buy food at foodservice outlets,...

Euromonitor International's Ready Meals in Venezuela report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2011-2015, permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. new product developments as well as distribution and pricing aspects.. Projections to 2020 expose how the segment might evolve.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Ready Meals market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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