Carbonates in Turkey

In 2016, retail volume sales of carbonates continued to decline, falling by 1%. The decrease in sales was due to the declining popularity of regular cola carbonates, as consumers increasingly perceived these products to be unhealthy. Retail volume sales of regular cola carbonates fell by 3% in 2016. The decline could have been higher if a number of new products had not been launched within the category in the last two years of the review period, namely Coca-Cola Lime and Coca-Cola Cherry, launch...

Euromonitor International’s Carbonates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CARBONATES IN TURKEY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 5 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 6 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Yildiz Holding AS: Key Facts
Competitive Positioning
Summary 2 Yildiz Holding AS: Competitive Position 2016
Executive Summary
Soft Drinks Registers Double-digit Value Growth in 2016
Political Chaos in the Country Leads To A Slowdown in On-trade Volume Growth in 2016
Coca-Cola Içecek Is the Leading Player in Soft Drinks
New Product Developments Focus on Flavour and Packaging Differentiation
Soft Drinks Is Expected To Demonstrate Positive Constant Value Growth by 2021
Key Trends and Developments
the Increase in the Average Unit Price Stimulates the Value Growth of Soft Drinks in 2016
On-trade Sales of Soft Drinks Are Affected by Political Conflicts in the Country in 2016
Increasing Shift Towards Health and Wellness Products
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Turkey
Trends
Definitions
Sources
Summary 3 Research Sources