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Concentrates: In-depth Industry Report in Greece

  • February 2017
  • 25 pages
  • ID: 136148
In this report:
Provided that this trend gathers pace over the following years, the market share of domestic players is expected to increase considerably in soft drinks over the forecast period at the expense of multinationals, although Coca-Cola Hellenic Bottling Co and PepsiCo IVI are nevertheless expected to remain prominent among the industry's leading players, especially in categories such as carbonates given the very strong profiles of their flagship brands.

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Unilever Hellas invested in powder concentrates in 2016 to support its Lipton ice tea brand. The company ran price promotions and dropped the retail price of each sachet of its brand to EUR1.00. As a result of offering a value for money soft drink option for home consumption, the brand performed well in 2016.

Euromonitor International's Concentrates in Greece report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Product coverage: Liquid Focus, Powder Focus.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Concentrates market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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Related Market Segments :

Soft Drink

Concentrate

ref:plp2017

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