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Laundry Care: In-depth Industry Report in Finland

  • January 2017
  • 33 pages
  • ID: 136368
In this report:
Liquid tablet detergents and "other" laundry aids are expected to see the fastest retail value sales growth over the forecast period, with respective CAGRs of ##% and ##% at constant 2016 prices.
Moreover, according to the Central Federation of Finnish Real Estate Agencies, sales of new and old apartments grew by ##% and ##%, respectively, in January-September 2016.

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Laundry care remained a challenging category in Finland (FI) in 2016. Due to a prolonged sluggish economy, clients continued to opt for cheaper price points both within and between brands. As a consequence, marketing and advertising efforts were intensified even more than in previous years, leading to continuous bulk discounts and sales campaigns. These actions were considered counterproductive rather than favourable for the development of laundry care in 2016. Furthermore, some distinctively Finnish...

Euromonitor International's Laundry Care in Finland market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2021 expose how the segment might evolve.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Laundry Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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