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Laundry Care: In-depth Industry Report in Portugal

  • January 2017
  • 29 pages
  • ID: 136371
In this report:
The fact that Portuguese home care is dominated by multinational players, which have high investment capacity and are usually more advanced due to stronger development in terms of ecologic options in other countries, is expected to accelerate this process.
Laundry care is expected to record a value CAGR of ##% in constant 2016 terms over the forecast period.

Summary

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Laundry care registered a considerable value sales recovery compared with the declining Compound annual growth rate of 1.0 percent recorded over the review period. To some extent, this was due to manufacturers and retailers easing off on intense promotional activity compared to during the economically tough years. Additionally, the stronger economic situation was also conducive to the shift towards more concentrated and convenient laundry care products, which pushed up prices while compressing volume sales.

Euromonitor International's Laundry Care in Portugal market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2021 expose how the segment might evolve.

Product analysis:

Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Laundry Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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