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Laundry Care in Turkey

  • January 2017
  • 31 pages
  • Euromonitor International
Report ID: 136373

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Automatic washing machine sales have slowed down recently, with the government limiting credit card instalments to reduce consumer expenditure in the latter stages of 2014 and 2015. This brought about a slower growth rate in laundry care given that manual laundry washing is not widespread in Turkey, with the category registering slow volume growth of less than 1% in 2015. As retailers found ways to circumvent regulations that limit credit card instalments and the government eased instalment cond...

Euromonitor International’s Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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