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RTD Coffee in Greece

  • February 2017
  • 25 pages
  • Euromonitor International
Report ID: 136510

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Following the entry of Starbucks into RTD coffee at the end of the review period, and with domestic specialist coffee shop chain Flocafé following with a launch of RTD coffee, a premiumisation trend started to flourish. This rise in interest in premium brands resulted in a boost in the value share of the brand Illy Issimo in 2016. RTD coffee remains a niche soft drinks category with a small consumer base, but the entry of more-sophisticated products into the category stimulated consumer attentio...

Euromonitor International’s RTD Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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