RTD Coffee in Norway

Health and wellness was the most significant trend in RTD coffee in 2016. The greater demand amongst local consumers for products that are lower in sugar and which they feel will not have detrimental effects on their health are significant in the ways in which manufacturers are innovating brands and the ways in which leading companies are developing their products. These trends fit well with the overall nature of RTD coffee, which is perceived as a product that suits a certain urban, chic lifest...

Euromonitor International’s RTD Coffee in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTD COFFEE IN NORWAY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 2 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Executive Summary
Health and Wellness Trend Leads To Further Rejection of Sugar-based Products
Fragmentation of Boundaries in New Product Development
Coca-Cola Enterprises Remains As Overall Leading Player
New Product Development in Line With Health and Wellness Demands
Positive Forecast Period Growth To Be Driven by Improved Consumer Confidence
Key Trends and Developments
Soft Drinks Responds Well To Health and Wellness Trends
Product Fragmentation Leads To Blurring of Traditional Boundaries
Improving Economic Situation Helps To Boost Growth in Soft Drinks
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Norway
Definitions
Sources
Summary 1 Research Sources