RTD Coffee: In-depth Industry Report in Norway

March 2018
20 pages
ID: 136513

In this report:

Improved performance is also expected in bottled water, where producers are expected to shift their strategies from mere brand building efforts to offering functional attributes and increased utility to consumers to tackle the competition from easily accessible, high-quality tap water in Norway.

The product is expected to perform well in these current channels, as it is considered well aligned with increasingly premium consumer preferences in coffee, the need for convenience with its small pack size and increasing consumer awareness about organic food and drinks.

Summary

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Actors in Rtd (ready to drink) coffee identified clear demand for energising products on-the-go, similar to energy drinks, and thus stuck to smaller pack sizes of typically 330.0 millilitres and 220.0 millilitres. In 2017, Rtd (ready to drink) coffee was usually sold in convenient locations where clients could purchase it on their way to study or work, for example, and consequently convenience stores and forecourt retailers were crucial channels.

Euromonitor International's RTD Coffee in Norway report provides a thorough outline of the market magnitude and design at a national level. It offers the recent retail sales data (2013-2017), permitting you to recognize the sectors generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2022 illustrate how the industry should change.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

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Get an in-depth picture of the RTD Coffee market;

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