Vitamins and Dietary Supplements in Italy

The Italian population is ageing, with health becoming a stronger concern for many consumers. A growing number of Italians aged 40-years-old and over are concerned not only by their economic future but also by the cost of future health problems and by maintaining an active and enjoyable lifestyle. This is resulting in consumers becoming more willing to invest in their long-term health by supplementing their diets. By the end of the review period, an estimated 80% of Italians consumed vitamins an...

Euromonitor International’s Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN ITALY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Aboca SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 3 Aboca SpA: Key Facts
Competitive Positioning
Summary 4 Aboca SpA: Competitive Position 2016
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 5 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Competitive Positioning
Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2016
Bayer SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 7 Bayer SpA: Key Facts
Competitive Positioning
Summary 8 Bayer SpA: Competitive Position 2016
Esi SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 9 ESI SpA: Key Facts
Competitive Positioning
Summary 10 ESI SpA: Competitive Position 2016
Sanofi-aventis SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 11 Sanofi-Aventis SpA: Key Facts
Competitive Positioning
Summary 12 Sanofi-Aventis SpA: Competitive Position 2016
Executive Summary
Slight Rise in Economic Confidence Benefits 2016 Sales
Consumers Seeking Natural Health Improvements
Many Leading Players Lose Share As Competition Intensifies
Chemists/pharmacies Continue To Dominate and Enjoy Strong Trust
Focus on Natural Options and Long-term Benefits Set To Continue in Forecast Period
Key Trends and Developments
Slight Rise in Economic Confidence in 2016
Ageing Population Increasingly Willing To Invest in Health
Increasingly Sophisticated Consumers Seeking More Natural Products
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 13 OTC: Switches 2014-2016
Sources
Summary 14 Research Sources