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Coffee: In-depth Industry Report in Germany

  • January 2017
  • 26 pages
  • ID: 149798
In this report:
Tchibo is a well-established coffee manufacturer in Germany which is expected to maintain and further strengthen its already solid position.
While suffering an overall retail volume decline in 2016, the coffee category is expected to benefit from the current convenience trend in Germany and is therefore predicted to record positive growth in both volume and value terms at constant 2016 prices over the forecast period.

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Fresh ground coffee pods continued to perform well in 2016 in both retail current value and volume terms. Increase within the category was largely driven by the growing popularity of hard pods, which continued to gain share at the expense of soft pods. The number of manufacturers of fresh ground coffee pods increased yet again, with the most main newcomer being Tchibo, which launched its additional capsule coffee machine Qbo. This offers additional features, containing the possibility to be operated via...

Euromonitor International's Coffee in Germany report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. distribution, legislative or pricing issues. Projections to 2021 expose how the segment might evolve.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Coffee market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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