Cotton Wool/Buds/Pads in Greece

Cotton pads are taking market share from de-make up facial wipes. In value terms, cotton pads is for the third consecutive year the largest area within cotton wool/buds/pads. Pads performed better in volume, yet in value their growth was hindered by the readiness of consumers to trade down to private label due to the extensive use of discounting to boost sales.

Euromonitor International’s Cotton Wool/Buds/Pads in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cotton Wool/Buds/Pads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

COTTON WOOL/BUDS/PADS IN GREECE
Euromonitor International
March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019
Mega Disposables SA in Tissue and Hygiene (greece)
Strategic Direction
Key Facts
Summary 1 Mega Disposables SA: Key Facts
Summary 2 Mega Disposables SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mega Disposables SA: Competitive Position 2014
SCA Hygiene Products Hellas SA in Tissue and Hygiene (greece)
Strategic Direction
Key Facts
Summary 4 SCA Hygiene Products Hellas SA: Key Facts
Summary 5 SCA Hygiene Products Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 SCA Hygiene Products Hellas SA: Competitive Position 2014
Septona SA in Tissue and Hygiene (greece)
Strategic Direction
Key Facts
Summary 7 Septona SA: Key Facts
Summary 8 Septona SA: Operational Indicators
Company Background
Production
Summary 9 Septona SA: Production Statistics 2014
Private Label
Summary 10 Septona SA: Private Label Portfolio
Executive Summary
Tissue and Hygiene Products Display Negative Value Growth
Demographics Have A Diverse Impact on Tissue and Hygiene
Private Label Growth Hindered by Promotional Activities in Branded Products
Hypermarkets Continues To Lose Share in 2014
Maturity and Demographics Will Hinder Volume Growth Over the Forecast Period
Key Trends and Developments
the Recession Gives Rise To Alternative Forms of Marketing
Discounting Restricts Value Growth
Private Label Growth Slows As Branded Product Prices Are Reduced
Market Indicators
Table 8 Birth Rates 2009-2014
Table 9 Infant Population 2009-2014
Table 10 Female Population by Age 2009-2014
Table 11 Total Population by Age 2009-2014
Table 12 Households 2009-2014
Table 13 Forecast Infant Population 2014-2019
Table 14 Forecast Female Population by Age 2014-2019
Table 15 Forecast Total Population by Age 2014-2019
Table 16 Forecast Households 2014-2019
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Summary 11 Research Sources