Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

In spite of the mild flu season in 2016 current value sales of cough, cold and allergy (hay fever) remedies increased significantly by 7%. Growth was driven by strengthening volume demand, while unit prices increased marginally. Due to accelerated lifestyles and strengthening self-treatment, Hungarians did not visit the doctor with minor health problems; instead, they rather tried OTC products first to aid them in their recovery. Manufacturers recognised that consumers had more money to spend on...

Euromonitor International’s Cough, Cold and Allergy (Hay Fever) Remedies in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 3 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 4 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 5 Sales of Decongestants by Category: Value 2011-2016
Table 6 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Richter Gedeon Nyrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Richter Gedeon Nyrt: Key Facts
Competitive Positioning
Summary 2 Richter Gedeon Nyrt: Competitive Position 2016
Sanofi-aventis Zrt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 3 Sanofi-Aventis Zrt: Key Facts
Summary 4 Sanofi-Aventis Zrt: Operational Indicators
Competitive Positioning
Summary 5 Sanofi-Aventis Zrt: Competitive Position 2016
Walmark Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 6 Walmark Kft: Key Facts
Summary 7 Walmark Kft: Operational Indicators
Competitive Positioning
Summary 8 Walmark Kft: Competitive Position 2016
Executive Summary
Slower But Still Significant Growth for Consumer Health
Sports Nutrition Producers Expand in Vitamins and Dietary Supplements
Intensive Advertising Helps Growth
Dm-drogerie Markt Introduces New System of Selling OTC Drugs
Steady Growth Is Predicted for Consumer Health
Key Trends and Developments
Growth of Consumer Health Slows Down, But Remains Significant
Efsa Decisions Render Product Marketing More Difficult
Wide Cooperation Against False Vitamins and Dietary Supplements
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 12 Life Expectancy at Birth 2011-2016
Market Data
Table 13 Sales of Consumer Health by Category: Value 2011-2016
Table 14 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 15 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 16 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 17 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 18 Distribution of Consumer Health by Format: % Value 2011-2016
Table 19 Distribution of Consumer Health by Format and Category: % Value 2016
Table 20 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 9 OTC: Switches 2014-2016
Sources
Summary 10 Research Sources