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Hair Care in Italy

Hair Care: In-depth Industry Report in Italy

  • May 2017
  • 32 pages
  • ID: 150066
In this report:
This trend is expected to continue to benefit sales of lipstick and lip liner/pencil over the forecast period, with these set to be the best performing categories, posting respective value CAGRs of ##% and ##% at constant 2016 prices.
As a result, they are expected to focus on hair care products which are considered the most essential, such as standard shampoos and ##-in-## products, which will benefit from the launch of natural and organic brands free from sulphates, silicone and other ingredients perceived as harmful.

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Hair care sales in 2016 were largely driven by hair loss treatments and conditioners, which posted current value growth of 2.0 percent and 1.0 percent, respectively. The solid performance of hair loss treatments can be assigned to the increasing number of Italians paying more attention to hair loss. According to industry sources, in Italy (IT) around 18 million people suffer from hair loss. Italians are also paying more attention to the health of their hair, being keen to invest in after-shampoo treatments to condition...

Euromonitor International's Hair Care in Italy report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. Projections to 2021 expose how the segment might evolve.

Product analysis:

2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Hair Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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