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RTD Coffee: In-depth Industry Report in Vietnam

  • February 2017
  • 24 pages
  • ID: 150238
In this report:
With regard to the performance of soft drinks overall, the industry is expected to see a slowdown over the forecast period, which is partly as a result of the ongoing negative effects of the food-safety scandals seen during the review period.
In terms of Coca-Cola Beverages Vietnam Co Ltd, with its enormous financial resources, the company is expected to keep investing heavily in its marketing campaigns in order to strengthen brand awareness and thus generate more revenues.

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In 2016, Rtd (ready to drink) coffee grew by 4.0 percent and 5.0 percent in retail volume and current retail value terms respectively, which was a slightly weaker performance than in 2015. With the curiosity generated by attractive advertisements in the media, clients are not only sticking with the first product they try, but rather are looking for alternatives if its quality does not meet with their expectations. In general, due to their busier lifestyles, young urban people from mid- to high-income groups are the top consumer...

Euromonitor International's RTD Coffee in Vietnam report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the RTD Coffee market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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Related Market Segments :

Soft Drink

Ready-To-Drink Coffee

ref:plp2017

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