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RTD Tea: In-depth Industry Report in Egypt

  • February 2017
  • 23 pages
  • ID: 150246
In this report:
Off-trade value sales of RTD tea grow by ##% in current terms in 2016, while ##% off-trade volume growth is seen during the year
At the same time, off-trade volume sales of soft drinks are expected to increase at a CAGR of ##% to reach five million litres by 2021.
However, juice and bottled water are expected to witness the highest growth rates in the industry over the forecast period, increasing in off-trade volume at respective CAGRs of ##% and ##%.

Summary

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Pepsi-Lipton International has undertaken exhaustive marketing campaigns for its Lipton Ice Tea brand ever since its launch and marketing efforts have centred on television advertisements featuring the very popular Egyptian actor Ahmed Helmy. Spots in the campaign have adopted the theme of encouraging testing additional things, because Egyptians generally prefer hot tea over chilled RTD tea. Various Egyptians are thus somewhat reluctant about trying RTD tea as they have negative perceptions about it in...

Euromonitor International's RTD Tea in Egypt report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the RTD Tea market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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Related Market Segments :

Soft Drink

Tea

ref:plp2017

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