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RTD Tea: In-depth Industry Report in Indonesia

  • February 2017
  • 30 pages
  • ID: 150250
In this report:
Given the favourable prospect of soft drinks in Indonesia over the forecast period, more players are expected to enter the market, including packaged food players.
With the company's exclusive licence to operate in McDonald's outlets in Indonesia, it is expected to spearhead the introduction of RTD tea in fast food outlets where carbonates have traditionally been the dominant pairing.

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Many existing RTD tea brands, including Frestea, Teh Gelas, Sosro, and S-Tee, launched the 350.0 millilitres PET bottle packaging in 2016.

This appears to be on the back of the huge success of 350.0 millilitres PET bottle packaging for Teh Pucuk Harum from off-trade volume growth, which resulted in other brands following the trend. The active launches of this pack type had an global strong positive impact on RTD tea's off-trade volume growth, which greatly improved in 2016 from 2015, which was a weak year for the econ...

Euromonitor International's RTD Tea in Indonesia report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Product analysis:

Carbonated RTD Tea, Still RTD Tea.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the RTD Tea market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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Related Market Segments :

Tea

Soft Drink

ref:plp2017

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