Vitamins and Dietary Supplements in New Zealand

2016 saw vitamins and dietary supplement companies introduce “superfood’ supplements in both tablet and powder formats. The powder format was a direct reflection of the growth of real foods blended together to create super healthy smoothies. Superfood powders can then be added to these drinks to further enhance their nutritional value. New superfood supplements included the introduction by Blackmores Ltd of Blackmores Superfood Powder Nature Boost range, available in variants such as Vitality Su...

Euromonitor International’s Vitamins and Dietary Supplements in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN NEW ZEALAND
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Blackmores Ltd in Consumer Health (new Zealand)
Strategic Direction
Key Facts
Summary 3 Blackmores Ltd: Key Facts
Competitive Positioning
Summary 4 Blackmores Ltd: Competitive Position 2016
Red Seal Natural Health Ltd in Consumer Health (new Zealand)
Strategic Direction
Key Facts
Summary 5 Red Seal Natural Health Ltd: Key Facts
Competitive Positioning
Summary 6 Red Seal Natural Health Ltd: Competitive Position 2016
Vitaco Health Nz Ltd in Consumer Health (new Zealand)
Strategic Direction
Key Facts
Summary 7 Vitaco Health NZ Ltd: Key Facts
Summary 8 Vitaco Health NZ Ltd: Operational Indicators
Competitive Positioning
Summary 9 Vitaco Health NZ Ltd: Competitive Position 2016
Executive Summary
Healthy Value Growth Driven by A Buoyant Economy
Natural Approach To Health A Key Driver of Sales
Vitamins and Dietary Supplement Companies Perform Well
Supermarkets Slightly Gain Share
Value Growth Likely To Be Restrained by the Supermarket Channel
Key Trends and Developments
Natural Health and Supplementary Products Bill Update
Mergers and Acquisitions Strengthen Key Categories
Convenient Delivery Formats Grow in Popularity
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 10 OTC: Switches 2014-2016
Definitions
Sources
Summary 11 Research Sources