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Concentrates: In-depth Industry Report in New Zealand

  • February 2017
  • 32 pages
  • ID: 152714
In this report:
In 2015, Vitafresh ##% Sugar Free replaced Vitafresh Low Calorie in powder concentrates, while Hansells Quench was re-launched with a range of cocktail liquid concentrates.
During the forecast period, total fountain on-trade volume sales are expected to continue to show a declining pattern, with a predicted CAGR of -##%.

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Powder concentrates overall, continued to struggle in New Zealand (NZ), despite the development of sports drinks and reduced sugar in the category over the review period. In unique, Hansells Food Group introduced its brand Vitasport, a range of powder sports drinks products, together with a 50.0 percent reduced sugar range under the Vitafresh line. Despite these brands performing well, they only represent a marginal share of the category, with the mainstream brands of regular fruit flavoured powder concentra...

Euromonitor International's Concentrates in New Zealand report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It points out dominant firms as well as top brands, and presents a strategic overview of main factors impacting the industry, i.e. law, technology, packaging, distribution or pricing related apsects.. Projections to 2021 expose how the segment might evolve.

Product coverage: Liquid Focus, Powder Focus.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Concentrates market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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