Summary
In 2021, fragrances saw positive current value growth, while in retail volume terms sales continued to decline, albeit at a lower rate than in 2020. In 2021, many Romanians continued to work from home and social activities remained limited in the first half of the year. Since fragrances are typically used when on an outing or at work, but not at home, sales of fragrances remained low in the first months of the year.
Fragrances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage:
Mass Fragrances, Premium Fragrances.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
Fragrances in Romania
Euromonitor International
June 2022
List Of Contents And Tables
FRAGRANCES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium fragrances sees a faster recovery than mass due to the growing popularity of online shopping in rural areas
E-commerce sees strong gains as consumers increasingly turn online
As the popularity of direct sellers wanes, L'Oréal Groupe inches its way closer to the top position
PROSPECTS AND OPPORTUNITIES
Premium fragrances set for faster recovery than mass; unisex fragrances expected to see growing interest and consumers branch out from traditional scents
Dynamic growth expected for e-commerce as consumers continue to use for ease and convenience
New product launches expected from Arab brands and mass brands imitating premium brands
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2016-2021
Table 2 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Fragrances: % Value 2017-2021
Table 4 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 7 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information
on various
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis,
country-level data
analysis etc.
The data is gathered from a wide range of sources, including industry reports, government statistics, and
company financials.
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary
interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This
information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis
is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
market, its trends,
and its future potential.
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