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Hair Care: In-depth Industry Report in Bulgaria

  • April 2017
  • 33 pages
  • ID: 152945
In this report:
Consumption of these products is expected to be driven mainly by urban pollution, which is affecting those who are also more exposed to stressful lives and manifests in allergies, loss of vitality, skin irritation, dandruff and various other skin problems, among other minor ailments.
The health and beauty trends that currently prevail in Bulgaria are expected to intensify over the forecast period, resulting in increased spending on beauty and personal care products.

Summary

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Towards the end of the review period, hair care in Bulgaria (BG) experienced deeper segmentation in terms of age and gender. Companies present in the category are increasingly targeting teenagers, especially in shampoos. In 2016, innovative products was common across different hair care categories and recent products included dry shampoos, temporary colouring mousse, lipstick-style touch-up colourants for grey hair, coal tar-based antidandruff shampoos and clay shampoos. The strong performance of hair care during...

Euromonitor International's Hair Care in Bulgaria report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. Projections to 2021 expose how the segment might evolve.

Product analysis:

2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Hair Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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Hair Care

ref:plp2017

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