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Other Hot Drinks: In-depth Industry Report in New Zealand

  • January 2017
  • 20 pages
  • ID: 153160
In this report:
Nestlé New Zealand continued to lead sales in 2016, recording a value share of ##%, despite recent bad publicity for the Milo brand.
Chocolate-based flavoured powder drinks was the best performing area in 2016, with current retail value sales rising by ##%, while malt-based hot drinks also recovered, with current retail value sales rising minimally in 2016 after falling by ##% in 2015.

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Other hot drinks sales declined in 2015 as a result of the uproar related to the reformulation of iconic hot drink Milo. Malt-based hot drinks remains the biggest category in this area due to the dominance of the Milo brand, with any drop in demand therefore affecting global sales strongly. Nevertheless, 2016 saw Nestlé New Zealand make a concerted effort with its "Milo Champion" marketing campaign via a series of TV advertisements showing children in distinct sports squads, training hard and re-fu...

Euromonitor International's Other Hot Drinks in New Zealand report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. distribution, legislative or pricing issues. Projections to 2021 expose how the segment might evolve.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Other Hot Drinks market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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