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Surface Care: In-depth Industry Report in Indonesia

  • May 2017
  • 21 pages
  • ID: 153317
In this report:
Meanwhile, multipurpose cleaners is expected to be the most dynamic surface care category over the forecast period with an ##% value CAGR in constant 2016 terms over the forecast period as a number of consumers are expected to continue preferring multi-purpose cleaners.
During the forecast period, the leading players in the industry are expected to constantly execute marketing and advertising campaigns in a bid to stimulate demand and tap into emerging consumer needs, as well as launching innovative new products in order to remain competitive in the market.

Summary

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Demand for surface care continued to increase in Indonesia (ID) in 2016, with increase in the category supported by increase in the country's housing market, together with growing urbanisation. More clients are moving to houses and apartments in bigger cities and they are becoming more sophisticated when it comes to cleaning their homes. Indonesian people are generally becoming more willing to spend more on different surface care products in order to keep their homes clean.

Euromonitor International's Surface Care in Indonesia market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2021 expose how the segment might evolve.

Product analysis:

Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Surface Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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