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Tea: In-depth Industry Report in Japan

  • January 2017
  • 24 pages
  • ID: 153331
In this report:
In 2016, instant tea sales declined by ##% in retail value terms as consumers migrated to leaf teas seeking a better real taste of black tea.
Retail volume sales of tea decline by ##% in 2016 to ##,## tonnes, while retail value sales decline by ##% to reach JPY## billion, leading to ongoing contraction in the category

Summary

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Tea, one of the most familiar of all hot drinks among Japanese people, is now suffering a consumer migration to other options. In 2016, the retail value sales of tea declined to JPY344 billion, dropping by 2.0 percent over the previous year.

Euromonitor International's Tea in Japan report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. distribution, legislative or pricing issues. Projections to 2021 expose how the segment might evolve.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Tea market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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